Operational Manual, Farmer Marketing Schools. A facilitator’s guide (ADRA 2019) (ADRA 2017, revised version 2019, 52 pages ) It is a comprehensive training manual that sets out the FMS objectives, provides a detailed description of the content of FMS facilitators training, and an operationalized step-by-step practical guide for setting up FMS . Facilitator training comprises four stages: (i) preparatory activities; (ii) theoretical understanding of a market value chain (covering six technical themes); (iii) a practical interactive module where participants, through discovery learning, learn about the market; and (iv) monitoring learning loops. To be engaged with the market requires much more than just removing the middleman, actually not necessarily a good idea, because the middleman has a function in the value chain by bringing goods from A to B, without which the chain would not function. The farmer needs market skills, must be market ready, before s/he can maneuver and b...
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